Apparently, Adobe® is worried that their trademark will one day be revoked for the Adobe® Photoshop® software. I find this really interesting, because I have not heard of it until now. While I can understand the detrimental consequences of no longer possessing a trademark for Adobe® Photoshop®, their requests seem to be rather humorous. (Link to Adobe® site)
The Photoshop trademark must never be used as a common verb or as a noun. The Photoshop trademark should always be capitalized and should never be used in possessive form, or as a slang term. It should be used as an adjective to describe the product, and should never be used in abbreviated form. The following examples illustrate these rules:
Ah, it appears that Adobe® has a plan to help maintain their trademark status.
Trademarks are not verbs.
CORRECT: The image was enhanced using Adobe® Photoshop® software.
INCORRECT: The image was photoshopped.Trademarks are not nouns.
CORRECT: The image pokes fun at the Senator.
INCORRECT: The photoshop pokes fun at the Senator.Always capitalize and use trademarks in their correct form.
CORRECT: The image was enhanced with Adobe® Photoshop® Elements software.
INCORRECT: The image was photoshopped.
INCORRECT: The image was Photoshopped.
INCORRECT: The image was Adobe® Photoshopped.Trademarks must never be used as slang terms.
CORRECT: Those who use Adobe® Photoshop® software to manipulate images as a hobby see their work as an art form.
INCORRECT: A photoshopper sees his hobby as an art form.
INCORRECT: My hobby is photoshopping.Trademarks must never be used in possessive form.
CORRECT: The new features in Adobe® Photoshop® software are impressive.
INCORRECT: Photoshop’s features are impressive.Trademarks are proper adjectives and should be followed by the generic terms they describe.
CORRECT: The image was manipulated using Adobe® Photoshop® software.
INCORRECT: The image was manipulated using Photoshop.Trademarks must never be abbreviated.
CORRECT: Take a look at the new features in Adobe® Photoshop® software.
INCORRECT: Take a look at the new features in PS.
This looks like a good idea, but I don’t think it’s going to do a lick of good. No one is going to change their speech habbits to say “Adobe® Photoshop® Software” for the simple reason that people don’t like to say more then they have too. You can say an 8 syllable phrase, or you can say a 3 syllable word. That’s the difference between “Adobe® Photoshop® sofware” and “Photoshop®”. When people have to say “Adobe PhotoShop software” on a daily basis, or multiple times durring the day, they are going to shorten the word. That’s one reason people use nicknames, or even why we call people by first names. It’s shorter and more practical then using the full name.
I’m not saying Adobe® should give up the fight, I’m just saying that this is never going to catch on.
